Showing posts with label etsy tips. Show all posts
Showing posts with label etsy tips. Show all posts

Thursday, May 14, 2020

How To Pay Yourself PPP Money: Tips For Etsy Sellers & Artists


Hey friends and Etsy sellers, did you recently get a PPP forgivable loan for your Etsy business or small crafts business? Are you a sole proprietor and wondering how the heck you go about paying yourself with your PPP loan money and using the money correctly so that it is forgivable? Then read on while I share some information that I learned about how to go about doing this.

Before I get started though, I want to say that this is not legal advice and I am not an accountant, just an artist sharing knowledge, so be sure to do your own research and check with your own accountants and financial advisors for how to go about doing what you need to do in your individual situation with your PPP loan.

Ok, to get started, a lot of us are one woman (or man) operations! We don’t have any employees except for ourselves. Using my own Etsy shop as an example, I do everything by myself from start to finish. I make my jewelry by hand, from scratch, beginning to end, all by myself. Right now I don’t have any employees or anyone else helping me out, so I am a one woman operation, aka I am a sole proprietor with one employee, that employee being me!

But I don’t give myself a regular paycheck like I would get if I were working for someone else. When you’re in business for yourself you always hear that you are supposed to “pay yourself,” but with such small operations as many of us have, all the money sometimes goes into one pot and then the bills get paid from there. After all, the idea of sitting down and writing a check out to yourself from yourself every week or two seems kind of silly, no? If anything, it’s a waste of checks, and checks are expensive!

Nowadays, I can buy 100% of my supplies to run my business online, so I literally don’t even need to write checks for purchases. All of the supplies that are used to run my business - jewelry findings such as silver, wire, jewelry components and tools, all the way down to gift boxes and mailing envelopes - all of these business supply purchases can be paid for right out of my PayPal account, or directly out of my bank account. So a huge number of artists, crafts people, and Etsy shop owners don’t even have formal business checking accounts. 


(Note: a business checking account is a good thing to have for other reasons but I’m not going to get into today.) As a quick side note, I keep what I consider to be meticulous records for my business. I keep careful track of all of my expenses and income and over the years I've developed good habits of doing this automatically (and so should you if you haven't already or are just starting out - you will thank yourself down the road, I promise.) A big part of that is keeping receipts and writing things down right away as opposed to procrastinating, telling yourself you'll do it later, and then finding yourself in a mess of paperwork and confusion down the line. But enough of that for now. 

So if you do not have a formal business account then how do you “payroll“ yourself? Well if you’ve gotten this far and you’ve been approved for and received the PPP forgivable loan, then you should already know most of the ins and outs of the loan. You must spend 75% on payroll, and the rest of the funds can be split between utilities, mortgage interest payments and the like. But one thing that you cannot do is that you can’t go and buy equipment or supplies with the loan, or use it haphazardly. It must be used in the ways that the loan regulations specify, and just as importantly, you must be able to prove that you used it the way you were supposed to, which means you need documentation.

Now remember, since you are paying yourself, you are free to use your pay however you like and can get your equipment that way. I would love to buy a big kiln with my PPP loan but instead the money will be going to my payroll and then once I have that pay, I can then figure out how I’m going to buy my kiln, or use it however I like. Make sense?

OK now let’s get to it. The PPP loan is for eight weeks of payroll. Any balance left over after the payroll is paid is for those other particular expenses that I mentioned earlier. Now how do you go about documenting eight weeks of your own payroll to yourself? And how do you figure out exactly how much of that loan money will be allowed toward your payroll?

When you applied for the loan you most likely had to provide your 2019 income tax document schedule C which shows your net profit. Your schedule C line 31 was used to determine how much of a loan you would get.

Simplified into a basic math problem, you take the dollar amount from line 31 on your schedule C (your net income from 2019) and you divide it by 52 (the number of weeks in a year) and then you multiply that answer that you got by eight (the loan is to cover eight weeks of payroll.) The dollar amount you end up with is your total payroll for the eight weeks. That is the exact amount you can pay yourself, and if all is done correctly, hopefully have that portion of your loan forgiven. I don’t know if it makes a difference whether you pay yourself weekly, biweekly or in two monthly payments, but I would do at least the two monthly payments, even better breaking it down into biweekly or weekly payments.

Next take your loan amount (The entire dollar amount that you were granted as a loan) and subtract your total payroll amount (that you just got from the math problem that we just did) and you will see what your left over balance is. Here is where it gets tricky. Do not go out and spend that money on supplies or business purchases. That money is only to be spent on certain things such as rent, utilities and mortgage interest payments during that same eight week period, and you must have complete documentation to prove it.

To clarify, the entire amount of the PPP loan is to be used only for that eight week time-period. So it’s for eight weeks of payroll with the remainder of the funds being used for other expenses such as utilities, rent, or mortgage interest for the duration of those same eight weeks.

If you can’t spend the leftover funds on those particular expenses, there are two things you can do. You can give the remaining balance of the funds back, or you can use it as a loan which is at 1% interest for 24 months.

Please note that you will need to apply for a loan forgiveness because it is not automatic. You will need to prove to your lender with careful documentation that you used the money for payroll and those other expenses to have the loan forgiven. The forgiveness is not guaranteed so be sure to document everything and cross your t's and dot your i's.

From what I have heard the payroll forgiveness (the 75% of the total loan) in some cases may be proven just by submitting your Schedule C from your 2019 taxes, so you don’t explicitly have to show canceled checks that you wrote out to yourself and deposited back into your account. But a smart thing to do is to not put the loan money in your personal account but to open up a separate new online banking account, put the loan money in there, and then pay yourself in the form of deposits from the new account into your personal account. This separate account will help to keep everything in order, help to avoid confusion, and to make documentation simple. Make sense?

Just remember that you will have to provide documentation for how the remainder of the monies were spent to apply for that forgiveness.

Anyway, I hope this information was of help to anyone who is in this situation and like I said earlier, please check with your accountant and/or your financial advisor or loan representative for how to go about your documentation because this information may not apply to every person since all of our situations are exactly the same.  Good luck!






Have a great week!
Laura

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Article copyright ©Laura Beth Love 2020 and may not be republished in print or other media without express written permission from the author. For any link corrections please leave correct info in comment area.

Wednesday, October 3, 2018

The Definitive Guide To Preparing Your Etsy Shop For The Holidays




By this time of year, you should be working on your holiday inventory and readying your shop for the busy holiday selling season. If you're not, you've got some catching up to do. I usually am busy creating my holiday inventory in August, though I have to admit I have been just too busy this year with both professional and personal obligations, and I'm only now knee-deep in creating all the jewelry and artwork that I will be offering for holiday shoppers.

Even though I'm running a little bit behind with my own workload, I made a note last year to write a blog post for others, specifically for other Etsy Sellers, with some advice for to how to prepare your shop for the busy holiday season.

Historically, Black Friday weekend, and Black Friday specifically, are usually the most busy days for online sales on Etsy. I find that once October comes around, the weeks seem to go by faster and faster, with the holidays quickly approaching. Will you be ready for this holiday season?

Here are a few things that you can do to prepare your shop for the holiday rush. Mind you, this is only my personal advice. Each of you will have your own "traditions" so to speak, for what works best for you for getting your shop ready for the holidays.

1. Make sure your shop can accept Etsy gift cards: Sign up for Direct Checkout!

This is important. Only shops who have turned on Direct Checkout are able to accept Etsy gift cards. Not only do I have customers who purchase from my shop and pay with Etsy gift cards, but some folks also prefer to use their credit card directly with my shop through Direct Checkout instead of using PayPal. The fees for Direct Checkout service are relatively the same as they are for PayPal, so if you do not have Direct Checkout turned on in your shop, you are missing out on sales!

2. Review your shop policies:

Make sure all of the information in your shop is up to date. This includes information about your shop and information about you. This also includes your shop policies, such as your shipping, and exchange and return policies and any other relevant information. Your About page should be filled out, and include quality photos as well as some interesting information about you. Share some interesting things about yourself with your customers. This creates a connection. You're not just a storefront, you're an interesting person! Share this with your potential customers.

3. Individually review each of your current listings:

Review the old before adding the new. Go through each of your listings one by one and look for any incorrect or missing information. If you have a lot of listings, this could be a time-consuming task. Don't skip it. If you have many listings, break it down and do some each day until you finish.

How to:
Look at each item's photos. If any of your listings could benefit from a better quality photo, now is the time to replace poor photos with better ones. Basically, you want to make sure that your shop looks great and is in tiptop shape. So replace any poor photos with ones of a better quality. Also, use every photo slot. You are allowed to have five photos with each listing. Use EVERY slot! Every single one of your listings should have five photos. Think creatively. If you only have four photos of your item, include a fifth photo which contains a group shot of your work, or information about your shop. Or, Consider adding a photo of your pretty packaging. Just use all those slots! It is important to remember that a photo speaks a thousand words.

Other things you should be reviewing in each of your listings:
- Make sure your title is descriptive and includes only the most important keywords. Avoid fluff.
- Make sure all the shipping information is complete.  Be sure to post your shipping times and especially any holiday shipping cut off deadline.
- Make sure your descriptions are complete. This includes measurements, colors, and weights.
 - Review item tags. Remember to tag items with common price terms such as "under $50."
 - Review your prices. I find it helpful to have a wide range of prices. Of course, this hint is seller specific. If you are going to offer free gift wrapping or cards, include this info in your listing.

If you don't take care of your shop by  reviewing these things throughout the year, it could be a daunting task when you decide to do it close to the holidays. So keep your shop and all your listings looking good year-round.

4. Take inventory of your stock both physically and virtually:

Basically, make sure you physically have everything that you are selling and that everything matches up. This is important if you sell things in two places. For example, I'm a resident artist and have an art studio located outside of my home where I show and sell my work. Many of the things that I have for sale on Etsy are also on display in my studio. This means, when I sell something live in my studio, I must immediately take the listing down from my Etsy shop. If I forget to do this, you can bet that someone will visit my Etsy shop and purchase the item. It's Murphy's Law!

Once you are satisfied that all of your current listings look great and are complete, then it is time to list your new inventory!

5. Take advantage of Draft:


Etsy has a handy option called Draft which allows you to list an item but keep it hidden, until you are ready to make the listing go live. This is great tool to use for listing a large amount of new stock slowly or for "stashing away" special listings that you may be saving for the holidays. To use Draft all you do is fill out the listing and later, when you are ready for to make the item go live, all you have to do is press a button. Easy!

6. My thoughts on using seasonal props in photos:

Some folks like to take new photos which include seasonal props in the background. This could be something like a sprig of holly or artificial snow. These listings look great for the winter holiday season, but once this season is over, they are redundant and should immediately be removed and replaced with standard images.

7. Take inventory of packaging and shipping supplies:

Once you're certain all of your listings are in tip top shape it's time to take inventory of your packaging supplies. Shipping Envelopes, boxes, Packing tape, bubble wrap, even paper and printer ink for printing out labels are all things that you should have in good supply. If not, now is the time to order and stock up on these things!
(PS, I personally find it helpful to also have lots of coffee and chocolate on hand to get through the busy selling season!)

8. Order or create promotional materials:

Order any promotional materials that you include inside a package. This can include business cards and or flyers that you should be wrapping up with each sale. 

*It's very important to always include a business card or a flyer with each sale. And since the holidays are our busiest time of year, it is imperative that you take advantage of this opportunity by always promoting your business to each new or returning customer. I always include at least two business cards with each sale. One for the customer to keep, and one for them to share. A flier with your social media info is also something you may want to share.  Some folks also include coupons or advertisements for future sales. Remember, what you customer takes out of the package you send to them will be directly in their hands and directly in front of their eyes. Use it! 

9. The "End of Sale" email note. If you don't have one, you need to write one:

I am always surprised by how many sellers do not bother to send an email to me after I purchase something from their shop. Really! I find it rude when someone does not even acknowledge  my purchase. You need to acknowledge every single customer, every single sale.

Here's what I do:
As soon as I see that I have made a sale, I immediately email the customer with a note that says thank you for your purchase, your package is on its way. And then I say THANK YOU.
I cannot express the importance of saying thank you! It is what makes the world go 'round!
At the end of the email, I also list my social media links.  Keep this note in a doc file on your computer so you can simply copy and paste it when you need it.
In a nutshell: If you are not acknowledging every single sale that you have then you should not be a seller!

The holidays are one of your best opportunities out of the entire year to make your shop shine. Do your best and the rewards will return back to you all throughout the year. 

Good luck!



Have anything to add?
What is your favorite tip for other Etsy sellers?


Pin this post!




This post has been updated with new, relevant information and was originally published on October 13, 2013


What do you think?

I hope you have a great week! 
Laura


My broken china jewelry is always available for purchase at https://www.etsy.com/shop/dishfunctionldesigns



article and images copyright ©Laura Beth Love 2013

Thursday, June 14, 2018

Etsy Increasing Transaction Fees From 3.5% to 5%






I have to say I was pretty shocked when I opened up my email this morning and read a message from Etsy notifying me—and every other seller on Etsy—that they are increasing their transaction fees from 3.5% all the way up to 5%. And not only that, but the fees will now also be applied to the cost of shipping. Wow.

Just wow.

Aside from being shocked, I also felt a little disgusted as well, and had that creeping feeling of dread. This is the beginning of the end? Or the end the end? Either way, it’s not a good thing.

Of course, they also state that, “We are planning to invest even more in bringing buyers to Etsy, building seller tools, and improving your seller experience.“

I honestly wonder how they are going to do that. Shouldn’t they have been doing that all along? I’m wondering what they could possibly do with all that money that’s going to improve “seller experience.“

It seems that they focus so much on “tools,” But I really wonder what the point of it all is. Selling handcrafted items is pretty straightforward. Like I wrote in my recent blog post, there’s certain things that are kind of common sense that you need. These include; a good written description, great photos, and ample inventory, to name a few. I really think their “tools“ are weak excuse for the greed of wanting more seller fees.

A few blog posts back and probably more than once, I mentioned the possibility of once again selling my jewelry and artwork from my own website, laurabethlove.com and/or dishfunctionaldesigns.com. I think that time is going to come sooner rather than later!

I used to sell my jewelry on dishfunctionaldesigns.com but then stopped and instead sold exclusively on Etsy just because it got kind of confusing listing some items here and some items there. Looks like I’m going to have to revisit the idea of migrating more of my inventory back to my website to sell there instead of on Etsy. Time will tell and I will be sure to post updates here on the blog.

But it’s disappointing. I mean, how much is cost of running Etsy really costing Etsy? We are the ones making our items, taking the photos, writing the descriptions, packaging and mailing the items, basically doing everything. They just want more. It would be different if they were the ones packaging and shipping my items. They are not. I’m doing all the work. Every seller on Etsy takes care of all those things on their own.
I’m doing all the work.


They don’t run commercials or magazine advertising. At least not that I’ve seen. I see plenty of commercials and ads for other online retailers such as Amazon to name just one. So there’s no money being spent there.

It really seems to me that Etsy is just finding new ways to charge sellers to sell their own items. The email also states, “We're also introducing new optional feature packages designed around the needs of sellers…“ Just what I need, more “tools“ that I have to pay for to sell my own items. I don’t need that. My items sell themselves!








In a nutshell, I don’t think Etsy is doing enough for me to substantiate them increasing my fees. I think it’s a big mistake on Etsy’s part. Now they want us to pay monthly subscription fees for “new plans“ to “ help businesses grow and express their unique brand” - and that’s just the basic package called Etsy Plus. They also are going to have Etsy Premium which will have “more advanced tools for larger-scale businesses.“ I really don’t think any of these services are needed to be a successful seller on Etsy. Unless they decide to change the Etsy search feature algorithm again so that only folks who subscribe to their special packages get seen in search results. Judging from the way things have been going I wouldn’t be surprised.


Did you know that if a seller has a problem on etsy (or a buyer) that they cannot speak to a living person to get help? Instead, we have to choose an option from a few listed to "send a message" to Etsy for help - sometimes not even knowing if the message was ever seen. How about improving that important feature?

I’d really love to hear some opinions from other folks who sell on Etsy. 


What do you think of all this? 

Do you agree with the rating increase? 

Disagree with it? 

Do you really think that there is a need for more “seller tools?”

In your opinion, what do you think Etsy could possibly offer with these packages that would make things better for sellers on Etsy? 


What say you?






Have a great week,
 Laura


Article, images, and designs copyright ©Laura Beth Love for Dishfunctional Designs™ 2018
all rights reserved

Monday, May 2, 2016

How To Protect Your Online Store From Freebie Solicitors


The other day I received an interesting email through my Etsy shop. It was from an individual soliciting me for free jewelry. In exchange for the jewelry, she said, she would wear it, take a photo of herself wearing it, and then put the photo on her blog. In exchange for doing this "review" she would then get to keep my jewelry. As soon as I saw the words "send me jewelry" my danger meter started to go off because these types of situations seldom end well. But, before I declined, I figured I would give her the benefit of the doubt and first take a moment to check out her blog to see if there was any value in this proposed exchange. I had never heard of this person or her blog. At the bottom of her email was a link to her blog, as well as her email address.

Getting back to that danger meter for a moment... first and foremost, I knew that soliciting someone through Etsy is considered spam and is against Etsy's policies. That was red flag number one. She could have contacted me though my website or blog, but instead she chose the Etsy route. Right away that gave me the impression that there was a high possibility that she was "shopping" Etsy sellers for products that she fancied. 




Red flag number two was her long email. It was clearly of the copy and paste variety and did not seem to be personalized to me or about the specific items that I create and sell. That made me think that she was most likely sending this same exact email to numerous other Etsy sellers. Instead, a simple one sentence email sent to me through my website or blog to the tune of, "Check out my blog and let me know if you would like to exchange product for advertising." would have saved us both so much time. But that's just it - she didn't have anything of quality to exchange with me. How do I know this? I checked out her blog stat numbers and they were nonexistent. 

How did I find out this information? I ran a domain report on her blog. A domain report is obtained through a traffic insight website which is a webpage that compiles the basic information about any URL on the internet. This report will give you a rough estimate of the US and global ranking of any website or blog. (The #1 ranked website in the world is the one with the most internet traffic - right now that's Google, by the way, followed closely by YouTube.) Though this ranking number is a rough estimate, it still provides you with some critical information. 



Other useful information found on a domain report are the URL's web traffic stats, the number of other sites linking in and out of that particular site, how many visitors that site has per day, as well as an idea of the site's bounce rate (the percentage of visitors who visit and then leave, rather than stay on the site) as well as other useful information. Basically, by looking at a domain report you can find out whether a particular blog or website is active or static, popular or not popular. For example, for my own blog, a few of the sites linking in to me are Home Depot and Huffington Post. Those are quality sites with tons of traffic. Now, everyone's blog rankings go up and down and experienced bloggers know that this is directly related to a number of things, some of which are: the frequency of publishing blog posts, the quality of the published blog posts, and also the promotion of your blog across social media, aka the visibility of your blog. Statistic numbers for blogs and website rankings and traffic fluctuate up and down. That's to be expected. 



I copied and pasted her blog URL into a few different traffic insight websites  (alexa.com and semrush.com are two, and there are plenty of others out there as well), clicked search and checked out the results. I noticed right away that there was very little information available about her blog (which told me that it was either very new, not promoted, or had no traffic or followers). There was only one ranking: global, which was around 8,000,000. Eight million. There was no US ranking, meaning the blog had so little popularity that it didn't even register on the charts in the United States. I pulled my own blog status up in another window just as a comparison. My own global ranking read 461,037. Wow, what a difference. Now why would I want to be promoted by someone whose own blog stats were a mere drop in the bucket compared to my own? Think I was being scammed? I sure do. 

But just in case the numbers I had pulled up were not a true reflection of her content, I also visited her blog to see what it was all about. Perhaps it was brand new but still amazing. Unfortunately, it wasn't. There were a few blog posts that dated back a year or two that consisted of photos of herself, pet, and child, but there were no written articles or quality information. It was bland and contained no useful information whatsoever. There was no block or list of followers on her sidebar, nor were there links to Facebook, Twitter, or Pinterest accounts - all of which are good indications of social media presence. 




To successfully promote someone else you need to have these things:

  • Quality content that is fresh and well-written
  • A very strong organic social following
  • A visually appealing blog


Don't get me wrong, there are great bloggers out there who can successfully promote your shop and your items, but to be completely honest, they really are few and far between. They need to have quality content that is fresh and well-written. Look for great articles that are both interesting and informative and that have reader comments. They need to have a very strong organic social following - by organic I mean followers that are not purchased (and I'll be writing a future blog post about this too, so be sure to check back!) Lastly, their blog should look good. It should be clean and well-organized and free from too much clutter. But most importantly, it needs to be on the charts.  

Final word?  No matter whether you sell your goods on Etsy, through another online venue, or through your own website, be alert to scammers and those who are out to take advantage of you. A little bit of research can save you a lot of headaches and wasted time and can prevent you from being taken advantage of. Have you ever received a shady, soliciting email like the one I did? I'd love to hear your experience, so please share your comments below!



Share this with a friend & Pin this post!

What do you think?

Enjoy the rest of your week! 
Laura


My broken china jewelry is always available for purchase at https://www.etsy.com/shop/dishfunctionldesigns


Saturday, November 7, 2015

Getting Ready For The Holiday Rush: Everyone In The Family Helps Out



The holidays are just around the corner and I
am doing my best to stay ahead of the game! 

I've been busy ordering last minute jewelry 
supplies and packaging, and getting everyone 
in the house to help out in some way. I'm also 
waiting for word from my publisher that my 
two new jewelry instruction videos have been
released. It should be any day now! Yay!


My daughter Erica puts labels on jewelry boxes while kitty Sara keeps a close eye on quality control.


Having family members (namely your kids!) help out
with small tasks for your business or Etsy shop 
is a great way to bond while doing something that benefits
everyone in the family. When my girls help out with making 
packaging, or a similar task, we always have a good time talking
 and laughing, and they are learning about small parts of business, 
and also what it means to be a family and to help each other. 
Plus they love being a part of everything!

If you have your own business or Etsy shop, how does your
family help out? 



Friday, January 27, 2012

Tips For New Etsy Sellers: The Basics, Part Two


In my last post (Tips For New Etsy Sellers: Part One, The Basics) I discussed some of the qualities of a successful Etsy shop including item titles, descriptions, photos, customer service, return policies, the importance of having a unique product and the importance of maintaining an ample inventory in your shop. Now let's talk about some of the other things that can help you become successful on Etsy and what you can do to help make your shop stand out from all the others.


 Tips For New Etsy Sellers: The Basics, Part Two


Qualities Of A Successful Etsy Shop


A successful Etsy shop has...


  • A Completed Shop Owner Profile
  • A Well Chosen Shop Name That Represents Your Work
  • Branding That Makes It Stand Out (your avatar and banner)
  • Prices That Work
  • Fair Shipping Costs



Here's a closer look:



1. A Successful Etsy Shop Has A Completed Shop Owner Profile
This is the space where you get to share a little bit of information about yourself and what you do and why you do it. You are an interesting person. Make it interesting! You may want to talk about your artwork, include a few accomplishments, shop announcements, or links in this space. Avoid talking about yourself in the third person. It's outdated and in a handcrafted marketplace, can even seen impersonal. After all, aren't you talking about yourself? (trust me on this one, I have my degree in Professional Writing, I know what I am talking about!)  Etsy is a marketplace where the shopper is purchasing items directly from the you, the artist, not some booming voice in the background. Be personal. You can share all the same information about yourself in a clear, direct way by just being friendly and open and to the point. Pay no attention to the man behind the curtain! Seriously, no third person needed.  



2. A Successful Etsy Shop Has A Well Chosen Shop Name That Represents Your Work
Choosing your shop name is one of the most important things you will do on Etsy, as you are creating your identity.  Buyer beware: once you choose your shop name it cannot be changed, so choose wisely! You may want to do a search and see if there are any other shops with names similar to the one you like. This can help avoid confusion or regret down the road. A shop name that ties into your work, fits in with the image of your shop and reflects your style is the best choice, as it will help folks remember you and make it easy for them to find you again in the future.
Tie it in: One of the smartest things you can do is to match your shop name with your social media site names, such as your names on Twitter and Facebook. For example, my shop name is Dishfunctionldesigns and my Twitter name is Dishfunctional.  This consistency makes me recognizable and easy to find.

3. A Successful Etsy Shop Has Branding That Makes It Stand Out (your avatar and banner)
Again, consistency is key. The idea is to have these separate parts (shop name, banner, avatar) that all work together as a whole. By tying these things together, it reinforces who you are and helps implant a memory of your shop into your buyer's brain. There are a few different ways to do this. I use my business logo (the woman with dishes, seen above) on my banner and also as my avatar. This is a vintage image that I purchased the rights to use for my business. She is on my packaging, my website, my banner, my advertisements, etc. This is branding. The woman is part of my brand. She distinguishes me from others. For more information on branding click here. One other idea is to showcase photos of your best work on your banner and avatar. I like when shop owners do this. I see it as professional. This is a great way to instantly give viewers an idea of what your shop is all about.  Still other folks use photos of themselves as their avatars, which can give your shop a more personal feel. 




4. A Successful Etsy Shop Has Prices That Work
Determining your retail price points can take time, much of which is trial and error. There are lots of things to consider: materials, labor, fees - you must figure all of these things into your price. One simple formula used for helping determining a price looks like this:   
Materials + Labor = Cost
Cost Price x 4 = Retail Price
Of course, first you need to determine what your labor rate is (the hourly wage that you pay yourself). Don't skimp! Too many artists undervalue their own skills and do not pay themselves a fair rate. If you are going to greatly undervalue yourself and your time, then you may as well work for free.  

Another smart thing to do is to offer a range of prices. This works well for some categories but not others. For example, I design jewelry. One of the things I use to determine my labor is the intricacy of a design. Simple designs are easier to create and therefore have lower prices. More intricate designs that require more time and more brain work will have higher prices. I have found that offering a range of different prices allows me to attract a wider range of customers. Whatever you do, do NOT undervalue your items. If you price your items too low and then one day decide to offer wholesale prices, you will be basically be working for free. No!
Still stuck? Do some market research. See what similar items are selling for. Test out the waters. Most importantly, do not be afraid to increase those prices! Try it. You might be surprised by the results. 

5. A Successful Etsy Shop Has Fair Shipping Costs
This is simple. Offer a fair and accurate shipping price. To do this, you will need to familiarize yourself with the different postal services and their corresponding rates, as well as costs for insurance, delivery confirmation, and so on. You may also want to purchase a scale for weighing packages. Yes, your pretty packaging including your boxes, ribbons, etc. are all business expenses, but do NOT include the costs for those items into your shipping price. Instead, figure those expenses into your materials cost (see #4 above). One of the quickest ways to lose a customer is by charging inflated shipping costs. Shops with fair shipping costs are much more appealing to customers. Also, be sure to offer a shipping price break when a customer purchases multiple items that will be shipped together. 

I hope that you gained some useful information from this blog post! Be sure to check back for more Etsy seller tips! 

(If you are playing catch-up you can read the first part of this article by clicking here)



My experience: I opened my first online storefront for my jewelry and artwork on Ebay in 1999, where I amassed over 3,800 positive feedback (yes, all positive! check it out here) and learned the ins and outs of online marketing. I later moved my storefront from Ebay to Etsy due to Etsy being a handcrafted marketplace that better suited my needs. I am a full time artist, designer, and writer, and my day is spent creating, designing jewelry, fulfilling custom orders, and maintaining my online shop. 



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What do you think?

I hope you have a great week 
Love, Laura


My broken china jewelry is always available for purchase 
at https://www.etsy.com/shop/dishfunctionldesigns