Showing posts with label Etsy seller. Show all posts
Showing posts with label Etsy seller. Show all posts

Thursday, May 14, 2020

How To Pay Yourself PPP Money: Tips For Etsy Sellers & Artists


Hey friends and Etsy sellers, did you recently get a PPP forgivable loan for your Etsy business or small crafts business? Are you a sole proprietor and wondering how the heck you go about paying yourself with your PPP loan money and using the money correctly so that it is forgivable? Then read on while I share some information that I learned about how to go about doing this.

Before I get started though, I want to say that this is not legal advice and I am not an accountant, just an artist sharing knowledge, so be sure to do your own research and check with your own accountants and financial advisors for how to go about doing what you need to do in your individual situation with your PPP loan.

Ok, to get started, a lot of us are one woman (or man) operations! We don’t have any employees except for ourselves. Using my own Etsy shop as an example, I do everything by myself from start to finish. I make my jewelry by hand, from scratch, beginning to end, all by myself. Right now I don’t have any employees or anyone else helping me out, so I am a one woman operation, aka I am a sole proprietor with one employee, that employee being me!

But I don’t give myself a regular paycheck like I would get if I were working for someone else. When you’re in business for yourself you always hear that you are supposed to “pay yourself,” but with such small operations as many of us have, all the money sometimes goes into one pot and then the bills get paid from there. After all, the idea of sitting down and writing a check out to yourself from yourself every week or two seems kind of silly, no? If anything, it’s a waste of checks, and checks are expensive!

Nowadays, I can buy 100% of my supplies to run my business online, so I literally don’t even need to write checks for purchases. All of the supplies that are used to run my business - jewelry findings such as silver, wire, jewelry components and tools, all the way down to gift boxes and mailing envelopes - all of these business supply purchases can be paid for right out of my PayPal account, or directly out of my bank account. So a huge number of artists, crafts people, and Etsy shop owners don’t even have formal business checking accounts. 


(Note: a business checking account is a good thing to have for other reasons but I’m not going to get into today.) As a quick side note, I keep what I consider to be meticulous records for my business. I keep careful track of all of my expenses and income and over the years I've developed good habits of doing this automatically (and so should you if you haven't already or are just starting out - you will thank yourself down the road, I promise.) A big part of that is keeping receipts and writing things down right away as opposed to procrastinating, telling yourself you'll do it later, and then finding yourself in a mess of paperwork and confusion down the line. But enough of that for now. 

So if you do not have a formal business account then how do you “payroll“ yourself? Well if you’ve gotten this far and you’ve been approved for and received the PPP forgivable loan, then you should already know most of the ins and outs of the loan. You must spend 75% on payroll, and the rest of the funds can be split between utilities, mortgage interest payments and the like. But one thing that you cannot do is that you can’t go and buy equipment or supplies with the loan, or use it haphazardly. It must be used in the ways that the loan regulations specify, and just as importantly, you must be able to prove that you used it the way you were supposed to, which means you need documentation.

Now remember, since you are paying yourself, you are free to use your pay however you like and can get your equipment that way. I would love to buy a big kiln with my PPP loan but instead the money will be going to my payroll and then once I have that pay, I can then figure out how I’m going to buy my kiln, or use it however I like. Make sense?

OK now let’s get to it. The PPP loan is for eight weeks of payroll. Any balance left over after the payroll is paid is for those other particular expenses that I mentioned earlier. Now how do you go about documenting eight weeks of your own payroll to yourself? And how do you figure out exactly how much of that loan money will be allowed toward your payroll?

When you applied for the loan you most likely had to provide your 2019 income tax document schedule C which shows your net profit. Your schedule C line 31 was used to determine how much of a loan you would get.

Simplified into a basic math problem, you take the dollar amount from line 31 on your schedule C (your net income from 2019) and you divide it by 52 (the number of weeks in a year) and then you multiply that answer that you got by eight (the loan is to cover eight weeks of payroll.) The dollar amount you end up with is your total payroll for the eight weeks. That is the exact amount you can pay yourself, and if all is done correctly, hopefully have that portion of your loan forgiven. I don’t know if it makes a difference whether you pay yourself weekly, biweekly or in two monthly payments, but I would do at least the two monthly payments, even better breaking it down into biweekly or weekly payments.

Next take your loan amount (The entire dollar amount that you were granted as a loan) and subtract your total payroll amount (that you just got from the math problem that we just did) and you will see what your left over balance is. Here is where it gets tricky. Do not go out and spend that money on supplies or business purchases. That money is only to be spent on certain things such as rent, utilities and mortgage interest payments during that same eight week period, and you must have complete documentation to prove it.

To clarify, the entire amount of the PPP loan is to be used only for that eight week time-period. So it’s for eight weeks of payroll with the remainder of the funds being used for other expenses such as utilities, rent, or mortgage interest for the duration of those same eight weeks.

If you can’t spend the leftover funds on those particular expenses, there are two things you can do. You can give the remaining balance of the funds back, or you can use it as a loan which is at 1% interest for 24 months.

Please note that you will need to apply for a loan forgiveness because it is not automatic. You will need to prove to your lender with careful documentation that you used the money for payroll and those other expenses to have the loan forgiven. The forgiveness is not guaranteed so be sure to document everything and cross your t's and dot your i's.

From what I have heard the payroll forgiveness (the 75% of the total loan) in some cases may be proven just by submitting your Schedule C from your 2019 taxes, so you don’t explicitly have to show canceled checks that you wrote out to yourself and deposited back into your account. But a smart thing to do is to not put the loan money in your personal account but to open up a separate new online banking account, put the loan money in there, and then pay yourself in the form of deposits from the new account into your personal account. This separate account will help to keep everything in order, help to avoid confusion, and to make documentation simple. Make sense?

Just remember that you will have to provide documentation for how the remainder of the monies were spent to apply for that forgiveness.

Anyway, I hope this information was of help to anyone who is in this situation and like I said earlier, please check with your accountant and/or your financial advisor or loan representative for how to go about your documentation because this information may not apply to every person since all of our situations are exactly the same.  Good luck!






Have a great week!
Laura

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Article copyright ©Laura Beth Love 2020 and may not be republished in print or other media without express written permission from the author. For any link corrections please leave correct info in comment area.

Monday, October 8, 2018

How To Boost Your Etsy Sales This Holiday Season




With lots of changes underfoot, confusing algorithms and an over-saturated market, selling on Etsy during the holidays can be a real challenge!

Some questions and thoughts you might be asking yourself during this time are:

Will customers be able to find my shop amid the oceans of other sellers?
Will I have any sales?
How can I make my shop stand out above the others?
How will I deal with Etsy’s rising fees?
Will I be able to afford to keep my shop open?
What promotions should I use to attract holiday shoppers? 

These thoughts and questions range from the simple to the more complex. Some of us sell on Etsy part-time to supplement our regular income, while for others, selling on Etsy is a full-time job. But things on Etsy have been changing, especially this past year, when Etsy announced that they were increasing fees for sellers from 3% to 5%, taking 5 percent of the final sale price of every item. But not only that, Etsy also announced that they will now also take 5% of a seller’s shipping costs as well.

Along side of the increased fees, there are now also paid options you can choose from for your Etsy shop, monthly subscription-type services which may or may not help your shop. Will these subscriptions really give your shop an advantage over others? That’s a point to be debated. But what I find disheartening is that it used to be pretty much of a level playing field for everyone selling. With the implementation of the paid subscription type services, Etsy is now offering a perceived advantage to those who can afford to pay for it. Do you think this is fair?

Do you need to pay for the extra bells and whistles to stand out on Etsy?

I’m not sure what the answer to this question is. I guess you can always give it a try and see if it works for you. But one thing I can say for certain is that if you do not have a quality, salable, promoted and marketed product with an interested audience, and a well organized shop, you most likely will not attract a lot of sales. Now, all that aside, if you have a flailing, struggling shop I kind of doubt that paying for those extra services will do anything to save your shop. If you don’t have the basics down first, what good is the icing on top of the cake?

So to answer my own previous question, no, you do not need to pay for the extra bells and whistles to have a successful shop. As a matter of fact, those paid services have ZERO direct correlation with the quality of your product and the quality of your customer service! Yes, you heard right, the quality of your product and your customer service are up to you and you alone!

I am forever amazed at the amount of folks who open up shops on Etsy with the idea of the Etsy-encouraged “quit your day job“ who actually believe that they should actually quit their day jobs! Don’t quit your day job! Let me repeat, don’t quit your day job! This catchphrase was merely a marketing scheme to attract and entice people into opening shops, selling them the fantasy dream of quitting their not-so-dreamily-ideal day jobs and selling online as a career with full-time pay. But that is only a fantasy and not the true reality of selling on Etsy, unless you live with someone else who can pay the mortgage and support you while you do so. A very, very small amount of Etsy sellers are able to quit their day jobs and earn a full-time income selling on Etsy. And even then, that full-time income often changes as quickly as trends change and fees increase.


A very, very small amount of Etsy sellers are able to quit their day jobs and earn a full-time income selling on Etsy. And even then, that full-time income often changes as quickly as trends change and fees increase.


With all that said, how can you boost your Etsy sales this upcoming holiday season?

The reason I talked about all of that background information first is so that you have a clear understanding of some of the realities of selling on Etsy. Hopefully one thing that stuck out to you a few paragraphs back was when I stated that paid services have zero correlation with your quality of product and quality of customer service. Read that sentence again and hold onto it tightly, because that is the best way you can boost your Etsy sales over the holidays. It’s not something that someone else will do for you, or that you can pay for, it is something that you have to completely do for yourself!

Here are my top ways to boost your Etsy sales this holiday season:

• Sell a product that is original and unique and different from what everyone else is selling. Different stands out. Unique stands out. Remember that.

• Price your work competitively yet accordingly. A lot of this is common sense. Better quality materials and craftsmanship command a higher price. Both overpriced and under priced items look awkward to buyers. Put a great deal of thought into your pricing.

• Keep your shop neat, clean, and well organized. Use categories to organize your items. I can’t tell you how many times I’ve visited a shop and looked to the categories to help me find what I was looking for only to find a catchall category entitled something like “Other” or “New” which contained the majority of that shops products. Don’t be lazy! Put in a little bit of time and organization and your shop will instantly be more attractive to buyers. Make it easy for folks to buy from you, don’t make it difficult!

• Use top-notch photos. Images that are blurry, too big or too small, or that have distracting props in the background are not good photos. Take some time to learn how to use your camera and photo imaging software. Trust me, you can’t skimp on this. The images are literally what is selling your product. Don’t you want them to be the very best they can be? Sure you do! Work on those photos. Occasionally go through your shop and re-do any old photos that you know you can improve upon. 

• Policies and contact info: have these areas filled out with easy to read information. The same goes for your product description and title: add information! Be descriptive. Also, be sure to share your story. Customers are curious about how items are made and who is making them. Why not share a glimpse into your workspace and into your inspiration? BE INTERESTING! 

• Have lots of inventory. Folks will spend more time in your shop if there are lots of things for them to look at. Offer options if you can: different colors and sizes. Cater to different types of buyers. Options!

• Polish up your customer service skills. Answer emails and convos as soon as you can, and be polite. Yes, you will probably get the occasional convo from someone who didn’t bother to read the title or description. Even if you just send them a quick note that says “all of that specific information is in the description“ that is better than not answering at all. (Remember what I said about completely filling out those descriptions? This will help cut down on those types of convos!)

• Keep up with your social media sharing. You have to be your own advocate. You have to be proactive and promote yourself—constantly. One great way to promote yourself through your social media is to host a giveaway and offer everyone who enters the giveaway a coupon code to use in your Etsy shop. This truly creates a win-win situation!

• Consider having a sale. Share the sale on your social media channels. See how it all comes together? Yes, I know it’s a lot to do, but it all goes hand-in-hand. Etsy makes it easy to run a promotional sale, so give it a try.




• Stock up on your packaging to be ready for the holidays. I recently ran out of business cards and was asked to do a live show on short notice. It was easy for me to make a little sign with all of my business information on it, post it in my booth and have customers take photos of it, but you can’t do that through snail mail with a package! You do not have to have traditional business cards that are professionally made. Simply print something out on your printer and enclose one with every sale.

• Enclosing a thank you card with a coupon code inside a package is a great way to inspire a customer to visit your shop again. Etsy allows you to run sales that begin and end on particular dates, so how about a coupon for “free holiday domestic shipping on orders over $50“ and be sure to note on the coupon that it expires on such and such date. Think about the different ways that you can use the sale and coupon code feature. 

On a side note: when you are creating your sale on Etsy, be sure to type in an ending date for the sale to end. I recently read in the Etsy forums about a situation where a seller had a customer who used an old coupon code that the seller created many months ago, which gave the buyer free shipping—on a very heavy item—which the seller did not intend to offer free shipping on. It was the seller's fault that they did not "end" their sale by adding an end date when they configured the sale on Etsy. AND on another side note: if you are going to create a "secret" coupon code for a sale that you are not planning on sharing with the world (for example, a coupon code that you want to give only to returning customers or first time customers) make it a random combination of letters and numbers. I have heard of buyers "guessing" coupon codes (such as the easy to guess "FREESHIP") and kind of taking advantage of the system. Just be advised! 

• Offer gift wrap and gift card options. Include a photo of a wrapped package in your Etsy listings so your shoppers can see what your gift wrapping will look like. Etsy now has built-in options where you can charge a dollar or two for gift wrap services. Offering this service could be a great incentive for customers who are busy with the rush of the holidays.

• Offer a quick turnaround time for delivery. How fast can you get that package wrapped and out the door? The faster the better. Consider offering same day or next day shipping if possible, and absolutely offer expedited delivery services.

• Consider promoting your shop through other social outlets. We are all on Twitter, Facebook, Pinterest, and Instagram. But how about writing a blog for your business? Think about what else you could do to promote your shop.

As I mentioned earlier, there is no magic recipe for being successful on Etsy, but if you follow these sensible guidelines you will be off to a good start. Just remember, things get very busy over the holidays so the best thing you can do for your shop is to be prepared. Have lots of inventory and keep your shop well organized and continue to offer different options for customers, as well as provide great customer service! Check out my Etsy shop here!



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Have a great week!
 Laura



Article and images copyright ©Laura Beth Love for Dishfunctional Designs™ 2018 all rights reserved

Monday, July 30, 2018

New Broken China Jewelry!


Here's a quick look at what's new in my etsy shop this week...





 broken china jewelry bluebird

 broken china jewelry bird



 best broken china jewelry


 Dishfunctional Designs

 silver spoon jewelry


 silver spoon bracelet


 spoon bracelet


 silver spoon jewelry


 moonstone bracelet



Interested in a custom order? Email me at sales@dishfunctionaldesigns.com with a photo of your china and let me know approximately what you would like made and we can get the ball rolling! 


 https://www.etsy.com/shop/dishfunctionldesigns


Have a great week!
 Laura

My broken china jewelry is always available for purchase at https://www.etsy.com/shop/dishfunctionldesigns


article, images, and designs copyright ©Laura Beth Love 2018 all rights reserved

Thursday, June 14, 2018

Etsy Increasing Transaction Fees From 3.5% to 5%






I have to say I was pretty shocked when I opened up my email this morning and read a message from Etsy notifying me—and every other seller on Etsy—that they are increasing their transaction fees from 3.5% all the way up to 5%. And not only that, but the fees will now also be applied to the cost of shipping. Wow.

Just wow.

Aside from being shocked, I also felt a little disgusted as well, and had that creeping feeling of dread. This is the beginning of the end? Or the end the end? Either way, it’s not a good thing.

Of course, they also state that, “We are planning to invest even more in bringing buyers to Etsy, building seller tools, and improving your seller experience.“

I honestly wonder how they are going to do that. Shouldn’t they have been doing that all along? I’m wondering what they could possibly do with all that money that’s going to improve “seller experience.“

It seems that they focus so much on “tools,” But I really wonder what the point of it all is. Selling handcrafted items is pretty straightforward. Like I wrote in my recent blog post, there’s certain things that are kind of common sense that you need. These include; a good written description, great photos, and ample inventory, to name a few. I really think their “tools“ are weak excuse for the greed of wanting more seller fees.

A few blog posts back and probably more than once, I mentioned the possibility of once again selling my jewelry and artwork from my own website, laurabethlove.com and/or dishfunctionaldesigns.com. I think that time is going to come sooner rather than later!

I used to sell my jewelry on dishfunctionaldesigns.com but then stopped and instead sold exclusively on Etsy just because it got kind of confusing listing some items here and some items there. Looks like I’m going to have to revisit the idea of migrating more of my inventory back to my website to sell there instead of on Etsy. Time will tell and I will be sure to post updates here on the blog.

But it’s disappointing. I mean, how much is cost of running Etsy really costing Etsy? We are the ones making our items, taking the photos, writing the descriptions, packaging and mailing the items, basically doing everything. They just want more. It would be different if they were the ones packaging and shipping my items. They are not. I’m doing all the work. Every seller on Etsy takes care of all those things on their own.
I’m doing all the work.


They don’t run commercials or magazine advertising. At least not that I’ve seen. I see plenty of commercials and ads for other online retailers such as Amazon to name just one. So there’s no money being spent there.

It really seems to me that Etsy is just finding new ways to charge sellers to sell their own items. The email also states, “We're also introducing new optional feature packages designed around the needs of sellers…“ Just what I need, more “tools“ that I have to pay for to sell my own items. I don’t need that. My items sell themselves!








In a nutshell, I don’t think Etsy is doing enough for me to substantiate them increasing my fees. I think it’s a big mistake on Etsy’s part. Now they want us to pay monthly subscription fees for “new plans“ to “ help businesses grow and express their unique brand” - and that’s just the basic package called Etsy Plus. They also are going to have Etsy Premium which will have “more advanced tools for larger-scale businesses.“ I really don’t think any of these services are needed to be a successful seller on Etsy. Unless they decide to change the Etsy search feature algorithm again so that only folks who subscribe to their special packages get seen in search results. Judging from the way things have been going I wouldn’t be surprised.


Did you know that if a seller has a problem on etsy (or a buyer) that they cannot speak to a living person to get help? Instead, we have to choose an option from a few listed to "send a message" to Etsy for help - sometimes not even knowing if the message was ever seen. How about improving that important feature?

I’d really love to hear some opinions from other folks who sell on Etsy. 


What do you think of all this? 

Do you agree with the rating increase? 

Disagree with it? 

Do you really think that there is a need for more “seller tools?”

In your opinion, what do you think Etsy could possibly offer with these packages that would make things better for sellers on Etsy? 


What say you?






Have a great week,
 Laura


Article, images, and designs copyright ©Laura Beth Love for Dishfunctional Designs™ 2018
all rights reserved