Getting back to that danger meter for a moment... first and foremost, I knew that soliciting someone through Etsy is considered spam and is against Etsy's policies. That was red flag number one. She could have contacted me though my website or blog, but instead she chose the Etsy route. Right away that gave me the impression that there was a high possibility that she was "shopping" Etsy sellers for products that she fancied.
How did I find out this information? I ran a domain report on her blog. A domain report is obtained through a traffic insight website which is a webpage that compiles the basic information about any URL on the internet. This report will give you a rough estimate of the US and global ranking of any website or blog. (The #1 ranked website in the world is the one with the most internet traffic - right now that's Google, by the way, followed closely by YouTube.) Though this ranking number is a rough estimate, it still provides you with some critical information.
But just in case the numbers I had pulled up were not a true reflection of her content, I also visited her blog to see what it was all about. Perhaps it was brand new but still amazing. Unfortunately, it wasn't. There were a few blog posts that dated back a year or two that consisted of photos of herself, pet, and child, but there were no written articles or quality information. It was bland and contained no useful information whatsoever. There was no block or list of followers on her sidebar, nor were there links to Facebook, Twitter, or Pinterest accounts - all of which are good indications of social media presence.
To successfully promote someone else you need to have these things:
- Quality content that is fresh and well-written
- A very strong organic social following
- A visually appealing blog
Don't get me wrong, there are great bloggers out there who can successfully promote your shop and your items, but to be completely honest, they really are few and far between. They need to have quality content that is fresh and well-written. Look for great articles that are both interesting and informative and that have reader comments. They need to have a very strong organic social following - by organic I mean followers that are not purchased (and I'll be writing a future blog post about this too, so be sure to check back!) Lastly, their blog should look good. It should be clean and well-organized and free from too much clutter. But most importantly, it needs to be on the charts.
Final word? No matter whether you sell your goods on Etsy, through another online venue, or through your own website, be alert to scammers and those who are out to take advantage of you. A little bit of research can save you a lot of headaches and wasted time and can prevent you from being taken advantage of. Have you ever received a shady, soliciting email like the one I did? I'd love to hear your experience, so please share your comments below!
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Enjoy the rest of your week!
My broken china jewelry is always available for purchase at https://www.etsy.com/shop/dishfunctionldesigns